Our Blog

BY : Darshana Hareeshan K 0 comment

Instagram Reels and Shop Tabs

Instagram is a photo and video sharing platform. Instagram was launched on October 6, 2010. At Instagram, our focus has always been on youngsters and creators because they’re trendsetters. Users can follow other users’ feeds, like and discuss images, and connect their Instagram account to other social networking sites, and share photos. Instagram has an embedded feature that’s location-based, which enables users to feature geo-located data to their content. Change is happening immediately, including how both of these groups use Instagram and have interacted with the planet.

 Instagram announced that it’s adding a reels tab and shop tabs to its home screen. The tabs will appear at the bottom of the app, where there are currently five sections: home, explore, camera, activity, and user profiles. Instagram already added a fanatical Reels tab for users, where TikTok remains banned, and with more Indian users trying to find an alternate, Reels has become a well-liked option. This year, with the pandemic and far of the earth sheltering in situ, we’ve seen an explosion briefly, entertaining videos on Instagram.

The reels tab makes it easier for users to urge short, fun videos from creators everywhere within the world. Users can create 15-second video clips set to music and share to their Stories, Explore Feed, and therefore the new reels tab on a user’s profile.



Shop tab gives you a stronger thanks to connecting with brands and creators and determine products you’re keen on. Over the past few years, it has been easier to determine advertised products directly inside the platform, but there was no hub of sorts to specifically browse products at users. That changes with the launch of the Shop tab, and Instagram is functioning more on to push product recommendations through the app. With the Shop tab, we’re making it easy to urge inspired by creators you’re keen on, shop on Instagram, and support small businesses. The new design gives Instagram a much-needed refresh.



Companies use Instagram not only to encourage users to share photos but also to form an engagement with brands, generate traffic to websites, establish a clear image for products and services and promote competition. Politicians use Instagram to succeed in bent voters in a more personal way through photos and videos.

Instagram is covering its app with shopping content. Businesses and creators are becoming to be ready to tag products once they create Reels, and viewers can tap through those tags to shop for or save them. A branded content tag is additionally available for influencers who are purchased their posts.

Shopping is vital to Instagram, and Facebook more broadly because it looks to diversify its revenue. Ads are the first way both platforms make money, but shopping presents a chance to profit off sales fees. In Instagram’s case, people already search for product inspiration, so giving them the selection to buy directly from the app streamlines that process. It even completely redesigned the house screen to stress shopping and Reels.

Meanwhile, TikTok is partnering with Shopify to launch new shopping features, including a test that may let Shopify users tag stores in their videos with a “shop now” button. Reels only widely launched in august and are already getting used for shopping, which speaks to only how important commerce is to the company and therefore the way badly it wants to beat TikTok to the punch.

Instagram Rating- Ease of use: 9.4

Quality of support:8.7

 Ease of setup:9.2

List of Authors

Intern, ipsr solutions limited

Leave a Reply

Your email address will not be published.