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BY : Soumya PB 0 comment

Digital Marketing Salary in India in 2024

The digital age has ushered in a revolution in how businesses connect with their customers. Traditional marketing methods are no longer enough to keep pace with the ever-evolving online landscape. This has propelled digital marketing to the forefront, creating a lucrative and dynamic career path for individuals with the right skillset. This shows the importance of a digital marketing career in 2024

If you’re intrigued by the fast-paced world of digital marketing and curious about the potential salary prospects, this blog is for you! We’ll delve into the average salaries for some of the most sought-after digital marketing roles in India (as of 2024) and explain the key responsibilities associated with each position.

Let’s explore some of the key digital marketing roles in India in 2024, along with their respective salaries and job responsibilities, to give you a comprehensive understanding of the opportunities awaiting you in this dynamic field.

Digital Marketing Job Profiles and Salaries in India

Digital Marketing Manager Salary in India

The average salary for a Digital Marketing Manager is ₹15,44,000 per year, sourced from Glassdoor. 

Job Role:

  • Develop, implement, and manage marketing campaigns that promote a company’s products and services.
  • Oversee digital marketing strategies and analyze campaign performance metrics.
  • Identify trends and optimize campaigns for maximum effectiveness.

Pay Per Click Analyst Salary in India

According to Ambition Box, the average salary for a Pay Per Click Analyst in India is ₹5.2 Lakhs per year (₹43.7k per month). 

Job Role:

  • Manage and optimize paid advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
  • Conduct keyword research, ad creation, bid management, and performance analysis.
  • Ensure campaigns are driving relevant traffic and delivering a positive return on investment (ROI).

SEO Specialist Salary in India

Ambition Box reports that the average salary for an SEO Specialist in India is ₹4.7 Lakhs per year (₹39.2k per month). 

Job Role:

  • Improve a website’s visibility in search engine results pages (SERPs) through organic techniques.
  • Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies.
  • Align the website’s content and structure with search engine algorithms to increase rankings and drive organic traffic.

Social Media Analyst Salary in India

The average salary for a Social Media Analyst in India is ₹3,71,500 per year, as per Glassdoor. 

Job Role:

  • Monitor, analyze, and optimize social media campaigns to maximize engagement, brand awareness, and conversions.
  • Use analytics tools to track performance metrics and identify audience trends.
  • Develop data-driven insights to inform future strategies and ensure cohesive brand messaging across all social media channels.

Content Marketer Salary in India

Payscale reveals that the average salary for a Content Marketer in India is ₹5,02,107 per year. 

Job Role:

  • Create, distribute, and promote valuable content to attract and engage target audiences.
  • Develop content strategies and produce various content types such as blog posts, articles, videos, and infographics.
  • Leverage SEO best practices to drive organic traffic and craft compelling narratives that resonate with the audience.

Email Marketing Specialist Salary in India

According to Ambition Box, the average salary for an Email Marketing Specialist in India is ₹4.4 Lakhs per year (₹37.0k per month).

Job Role:

  • Design, execute, and optimize email marketing campaigns to nurture leads, retain customers, and drive sales.
  • Segment email lists, craft personalized email content, and analyze campaign performance metrics.
  • Deliver relevant and timely communications that drive engagement and contribute to the organization’s bottom line.


The digital marketing landscape in India offers abundant opportunities for those willing to embark on this exciting journey. Whether you’re passionate about analytics, creativity, or strategic planning, there’s a digital marketing role suited to your skills and interests. With competitive salaries backed by reputable sources, diverse job roles, and endless possibilities for growth and innovation, now is the perfect time to invest in your digital marketing education and unlock your career potential.

At IPSR, we offer comprehensive Online digital marketing course with internship designed to equip you with the skills and knowledge needed to thrive in today’s digital economy. From SEO and PPC to content marketing and social media management, our courses cover all facets of digital marketing, ensuring that you’re well-prepared to succeed in this dynamic field. Join us and take the first step towards a rewarding career in digital marketing!


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Soumya PB is an experienced SEO specialist with a proven track record of success. With over 2.5 years of experience in the field, she has developed a comprehensive skill set in both on-page and off-page SEO techniques, including keyword research, content optimization, link building, and technical SEO. Soumya's expertise in these areas has helped numerous clients improve their website ranking and increase their online visibility, resulting in increased traffic and revenue.

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