About Digital Marketing Course

In this climate of global disruption, where a business cannot sustain itself without going digital, digital marketing plays a vital role in creating a successful business, irrespective of whether its a small business or a large corporate. Simply put, no marketing strategy is complete without digital marketing.

As it’s an ever-evolving technology, digital marketing creates one of the fastest-growing job markets in the world. Highly-paid job opportunities across different specialised areas in digital marketing that include SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, to name a few, make it a highly popular career choice.  Identifying a good Digital Marketing Course that gives you a good understanding of several areas in this technology is the first step you need to take to build a successful career.

You could either choose a long-term comprehensive course or sector-specific short-term courses in disciplines like Social Media Marketing, Digital Strategy Planning, Content and Inbound Marketing, Email Marketing and more. Industry giants like Google or Hubspot offer micro-credentials in the form of certifications.

You have to supplement your training by staying updated on the latest trends through digital marketing knowledge resources like blogs, forums and whitepapers.

At IPSR, we have several certificate programmes that suit freshers, communication and marketing professionals who want to get a firm grasp of digital marketing.



  1. Learn to grow your business in various social media platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and Telegram.
  2. Expertise in the field of Google Ads, Search Engine Optimization, Content Marketing, Search Engine Marketing & Email Marketing.
  3. Learn to use Google my business to benefit your local business and help your Search Engine Optimization.
  4. Learn to evaluate and choose appropriate web analytics tools and techniques.
  5. Master the many facts of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics.
  6. Launch a new, or evolve an existing, career path in Digital Marketing.
  7. Become an Influencer / Freelance Marketer / Youtuber / Affiliate Marketer / Blogger.
  8. Will be Able to create own website for Blogging / Affiliate Marketing etc.
  9. To monitor / do themself the digital marketing activities of their own business.
  10. A live internship program to boost your knowledge in the field of Digital Marketing.

Digital Marketing Course is designed to teach you all the basics of digital marketing as well as the latest trends. Our Digital Marketing courses at our training facilities in Calicut, Kochi and Kottayam as well as online training make you industry-ready with a host of incredible features. 

This course can be done in 5 different modules

Module 1 : Social Media Marketing Professional - 20 hrs

        Advanced Course - 20 hrs

        Internship in SMM - 20 hrs

Module 2 : Search Engine Optimisation - 25 hrs

Module 3 : Content Marketing - 8 Hrs

Module 4 : Google Ads -  8 Hrs

Module 5 : Affiliate Marketing - 8 Hrs 

Here a few reasons why you join a Digital Marketing course:

It’s a safe career choice for all economic climates - Digital marketing jobs are almost recession-proof as no business survives without some form of internet marketing.  Ever since the world has been struck with the pandemic, you would have noticed the flurry of activity on the Internet. What does that signify for digital marketing professionals? No scarcity of jobs. People with digital marketing expertise are required in all spheres. Their skills are not used for selling a business product or service, but also for creating awareness about something, like a public service campaign on “Quitting Smoking”’ or “Self-quarantining During COVID -19 Times”. 

Digital marketing professionals are highly in demand - In a job search platform, you will find that the most number of posts advertised would be for digital marketing. Even for people in other careers, digital marketing is often listed as a required skill. People are looking for multi-taskers these days. Also, as the investment for digital marketing is much lesser than traditional marketing, digital marketers are much sought after. 

It offers flexible work options - The best thing about digital marketing careers is that it offers flexibility; allowing you to work in remote, distributed and collaborative environments. It is a great choice for those who want to stay at home to be with their family as it helps you strike a work-life balance.

Formal education is not a must to succeed - For a successful digital marketing career, you don’t need formal education; more important are good training, your skills and experience on digital marketing tools and technologies, and relevant digital marketing certifications.Digital marketing jobs are highly-paid - As digital skills have the power to generate greater revenue for businesses, talented digital marketers have a lucrative career ahead of them.


Why We are the Best Choice in Digital Marketing Course?

If you are looking for a comprehensive course that can teach you all the basics of digital marketing as well as the latest trends, then IPSR is your answer. Our Digital Marketing courses at our training facilities in Calicut, Kochi and Kottayam make you industry-ready with a host of incredible features. 

Our Digital Marketing Training Highlights

  • A globally reputed brand in IT Certification Training.
  • Centrally-located training facilities in Calicut, Kochi and Kottayam.
  • Industry- ready digital marketing courses with practical assignments and hands-on-learning.
  • Strong mentoring by a faculty pool of professional digital marketers.
  • 100% placement assistance for our digital marketing training programmes. 
  • All students in our completed batches of Digital Marketing courses have been 100% placed.
  • Short-term and long-term specialised courses to suit your convenience and requirement.
  • A scalable digital marketing training track that offers skills as well as certifications.
  • Digital Marketing Training in micro-credentials for specialised digital marketing skills- 10+ Certifications that include Google (Analytics, Google Digital Unlocked Course, AdWords Fundamentals Course, Search Advertising Course, Display Advertising Course, Mobile Advertising Course, Video Advertising Course, Google My Business Course) Hubspot (Inbound Marketing), Solo Learn (HTML) and more.

 FAQ's in Digital Marketing Training  

  • What is the advantage of doing a digital marketing course?

A great grasp of digital marketing will help you excel in a career, irrespective of your track. Internet marketing is the only way forward as everything from shopping to education or   meetings to even parties are digital these days. Digital marketing training is an essential skillbuilder for freshers who want to enter the workspace, people who have taken a break to rejoin work, entrepreneurs who and working professionals who want upward mobility.

  • Who can join our digital marketing training and certification programmes?

If you have basic computer knowledge and a love for web trends, then yes, you would be a great fit for the course. We have different digital marketing courses in Calicut, Kochi and Kottayam to suit freshers, marketing professionals looking to upskill themselves or stay-at-home moms who  want great career options to work from home.

  • What are the different types of digital marketing courses on offer?

At our digital marketing training centres in Calicut, Kochi and Kottayam we offer a scalable course curriculum that covers the fundamentals as well specialised courses in SEO, SEM, Social Media, Email Marketing, Inbound Marketing, Affiliate Marketing and much more.

  • Are the courses based on practical knowledge? 

Our digital marketing courses in Calicut, Kochi and Kottayam are taught by mentors who walk the talk. So you will definitely get a lot of hands-on training in addition to theoretical inputs. You will also get to work on live projects of our Weberge digital marketing division making you 100% industry-ready.

  • What is the duration of Digital Marketing Course?

Well, most of our certificate programmes have a short duration of 3 months. Then again, they are customised to suit individual requirements. So you could extend this if you feel you need some more hands-on training.

  • Can prospective students participate in demo classes?

Sure! We can arrange demo classes if you would like to sample what you're getting into. You can book a demo class by phoning our office.

  • How is your placement assistance?

We offer 100% placement support and it is a matter of pride for us that all the students of our previous batches have been 100% placed. We also have a dedicated placement cell that is known for its unbeatable track record for IT placements. 

  • What are the certifications that are provided from the institute after successful completion of course?

Apart from IPSR’s own course certificate, course participants can also choose to apply for Google and Hubspot Certificates.

  • Do You provide Digital Marketing internship?

We offer industry-ready internships  for students who have successfully completed our programmes to help them build a career in digital marketing.

  • What are the career opportunities in digital marketing?

The sky's the limit in digital marketing. SEO experts, User Experience Designers, Digital Marketing Manager, Digital Project Manager, Content Strategist, Chief Marketing Officer; these are just a few of the areas where digital  marketing skills are valued.

Date Course Location Batch No
04/12/2023Digital MarketingOnline training129
13/12/2023Digital MarketingOnline training130
18/12/2023Digital MarketingKottayam131
02/01/2024Digital MarketingCalicut132
10/01/2024Digital MarketingOnline training133
18/01/2024Digital MarketingOnline training134

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Course Features

  • Duration : 109 hrs

  • Training Delivered by industry experts

  • Mode of Training: Instructor-led online training, Classroom training & Corporate training

  • 25+ hands-on exercises, Projects & Hackathons

  • Option for 100% Financial Loan with No cost EMI

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8 Reasons to Join IPSR

Here are 8 top reasons for you to choose IPSR for your Career Enhancement

  • Industry-oriented  Training led by Corporate Trainers and Skilled Professionals with real time experience
  • Dedicated team for Placements which has guided more than 1 lakh candidates to IT / ITeS jobs
  • Recruitment on all days through 1600+ tie-up companies including MNCs like Amazon, Red Hat, Nissan Digital, TCS, UST Global, Wipro, Tech Mahindra, etc.
  • World’s leading Red Hat Training  and Certification Partner with 37 National & International Awards
  • Chat GPT and AI Integration in all courses
  • Received IT Educational Excellence Award from Ex-Defence Minister of India
  • A Public Limited IT Company led by Academicians and Industry Experts
  • 2 Decades of expertise in Software product development, Training services, Placement services & Digital Marketing services