Digital Marketing

Advanced Certification In Social Media Marketing

  • Industry Oriented Training
  • Hands-on Exercises
  • Live Projects
  • Certification
  • Flexible Timings
  • Placement Support until you get Placed

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one of the most comprehensive online courses on social media, providing learners with a solid foundation and skill set to enter the world of social media marketing confidently.

  • Beginner
  • Last updated 24 June, 2024
  • English
Course Description

Are you a Social Media user? Do you love Social Channels like Facebook / Instagram? Are you planning to make a vlog? Thinking of making some pocket money through Social Media? It's the right time to convert your passion into your career. We will help you to start your Dream brand and make you a Vlogger / and an Entrepreneur in the Comfort of your home.

The Most Comprehensive, Best Social Media Course for Professionals, Freelancers, and Influencers crafted by Social Media Experts of IPSR. Social Media Marketing Professional - a 3 - 5 Weeks Social Media Marketing Certification Program with a unique Curriculum that will mould your Career / Dream and it turns into reality.

Ready to take your business / Channel viral? Harness the power of social media with our extensive social media course. Everything from Facebook to LinkedIn, and YouTube.

What you’ll learn
  • To use Social Media Platforms like Facebook, Instagram, Twitter, Instagram, YouTube, Pinterest, LinkedIn, etc. for the organic promotion of any business or service.
  • To identify the niche areas where you can become an influencer.
  • To identify and incorporate widely used tools for the social media activities.
  • To start as a freelancer.
  • To promote own / ancestral business organically using Social Media.
  • To become a celebrity through Social Media channels.
  • Have knowledge of Various AI tools that will make Social Media Marketing Easy
Introduction to social media marketing

What is social media and the broadening scope of social media

Key components of social media marketing

Why you should incorporate social media into marketing

Why social media should be an integral part of your marketing strategy

Social media marketing lifecycle

Various trends in social media marketing

Impact of social media on SEO

Introduction to ChatGPT

26 use cases of ChatGPT for digital marketers

8 ChatGPT life hacks

Learn how to create content for any business using ChatGPT

Midjourney: the AI tool that creates images for you

Prompt Engineering made simple: mastering the art of effective prompts

Predis.ai: the AI that generates social media posts and videos for you

Facebook marketing explained

Difference between a Facebook page and a Facebook profile

Creating a Facebook business page

Facebook page optimization

Facebook Meta Business Suite explained

Facebook monetization: how to make money from Facebook

Facebook Marketplace

Facebook Reels

Social media optimization checklist for Facebook

How to create an account on Instagram

Instagram marketing for brands and for influencers

Why Instagram marketing is important

How to choose a niche for your Instagram account

Creating a perfect bio

Different types of content on Instagram

What type of content to post on your Instagram page

How to get great content to post on your Instagram profile

Instagram hashtags

Different ways to generate hashtags for Instagram

Shoutout for shoutout (S4S)

How to earn through shoutouts

Buying and selling of Instagram accounts

Providing Instagram account management services

Introduction to Instagram Reels

Content strategy

Content buckets

Evergreen content

Viral Reels strategy

Instagram booster strategy 1: Reel Roadmap

Instagram booster strategy 2: how to make money through Instagram marketing

Instagram booster strategy 3: why your Reels are not performing

Social media optimization checklist for Instagram

YouTube introduction

YouTube interface

How to upload a video on YouTube

YouTube SEO

How to create a channel on YouTube and channel optimization

Identifying your niche area for YouTube channel

How to make money through YouTube

Best tool for YouTube SEO

How to download copyright-free music from YouTube Audio Library

How to create timestamps and add chapters to your YouTube video

YouTube booster strategy 1: how to become an influencer on YouTube

YouTube booster strategy 2: how to make money through YouTube

Social media optimization checklist for YouTube

Introduction to Pinterest

What is Pinterest

Terms used in Pinterest

Pins and boards

Advantages of Pinterest

Setting up a Pinterest business account

Enabling rich pins on Pinterest

Different types of rich pins

How to create a vertical pin for Pinterest using Canva

How to publish a pin on Pinterest

How to create a board on Pinterest

Keyword research on Pinterest

Pinterest SEO

Why Pinterest SEO is important

Making your Pinterest account ready for SEO

Pinterest SEO traffic factors

Pin title, description, and URL

Board title, description, and URL

Pinterest group boards

Different methods to find group boards on Pinterest

Killer email template to join group boards

Keyword optimized board names

Place to find great ideas for board titles

Best Pinterest keyword research tools

A step-by-step roadmap of ranking your pins high on Pinterest

Twitter introduction

What is a tweet

Twitter handle

Interesting Twitter statistics you need to know

Twitter trends

Profiles you need to follow on Twitter as a digital marketer

Creating an account on Twitter

Setting up your profile on Twitter

Different types of tweets on Twitter

How to upload photos on Twitter

Creating multiple tweets on Twitter at a stretch

Handling multiple Twitter accounts in one browser

Twitter analytics

Twitter settings and privacy

Creating a large thumbnail on Twitter

Twitter cards

Pinning a tweet

Designing and uploading a website video card on Twitter

Creating a list on Twitter

How to get your first 100 followers

How to get Twitter traffic

Twitter tools for better marketing

Social media optimization checklist for Twitter

An overview of LinkedIn

Benefits of LinkedIn network

LinkedIn interface

Creating a LinkedIn profile

Optimizing your LinkedIn profile

What kind of profile photo you should use

What kind of background image you should use

Creating a memorable headline

Crafting an amazing summary for your LinkedIn

Skills and endorsements

Recommendations in LinkedIn

Accomplishments

LinkedIn groups

Jobs and networks

Creating new connections

Posting content on your profile

How to create an awesome company page on LinkedIn

LinkedIn page postings

Social media optimization checklist for LinkedIn

Social media automation tools

Keyword research tool

Tools for designing

Video editing tools

URL shortening tools

Live tasks and assignments/projects on Facebook

Live tasks and assignments/projects on Instagram

Live tasks and assignments/projects on Twitter

Live sessions by Influencers / SMM succeeders

You Ask Questions... Mentor Answers Them!

Introduction to Facebook Ads

The basics of Facebook Ads

Facebook ad structure

Page transparency and ad library

Facebook vocabulary you need to know

Custom audience on Facebook Ads

Lookalike audience on Facebook Ads

Facebook Pixel

Install the Facebook Pixel

Different ways of creating an ad on Facebook

Facebook Business Manager

Why Facebook Business Manager is important

Different types of ads

Ads Manager

Level 1 of Facebook Ads - Campaign

Level 2 of Facebook Ads - Ad Set

Level 3 of Facebook Ads - Ad

Types of Facebook campaigns

Creating a traffic campaign ad

Facebook Audience Insights tool

How to refer to Facebook Ads for better ad creation

Things to consider before creating an ad

Where to find free images for your Facebook Ads

Checklist for creating Facebook Ads

Different ways to create LinkedIn Ads

Creating a LinkedIn Ad account

Creating LinkedIn campaign groups

Creating LinkedIn campaigns

Campaign objective selection: awareness, consideration, conversions

Target audience selection using templates and manually

Audience attributes and matched audiences

Different types of LinkedIn ad formats

LinkedIn ad placement

Ad budget, schedule, and bid types

Setting up LinkedIn Ads

Ad review and launch

How to add a payment option to LinkedIn Ad account

LinkedIn Insight Tags

Different options to install LinkedIn Insight Tags

Creating audience on LinkedIn: uploading contacts, retargeting by website, lookalike audience

Checklist for creating LinkedIn Ads

Introduction to Instagram Ads

Why advertise on Instagram

Instagram Ads vs Facebook Ads

Types of Instagram Ads including photo ads, shopping ads, video ads, carousel ads, and Stories ads

Native stories carousel ads and expandable stories carousel ads

Interactive ads and collection ads

Best practices for Instagram Ads

Creating Instagram Ads through Facebook Ads Manager

Creating Instagram Ads without Facebook

Instagram Ads checklist

Introduction to YouTube Ads

Different types of ads on YouTube including TrueView Discovery Ads, pre-roll ads, bumper ads, paid YouTube video ads via Google Ads

YouTube channel and Google Ads account linking

Campaign goals and campaign type

Creating skippable video ads

Different inventory types and which one to select

Excluded types and labels

Ad extensions like sitelink extensions

Frequency capping for impression and view frequency

Ad schedule

Ad group

Demographics and audiences targeting

Keywords, topics, and placements targeting

Ad previews

Creating a YouTube ad with the lowest budget possible

YouTube optimization checklist

YouTube booster session: how to make money through YouTube

Pinterest Ads introduction

Why Pinterest Ads

Examples of Pinterest Ads

Features of Pinterest Business Account

How to create an ad on Pinterest

Selecting the objective of your ad campaign

Targeting audience for ads

Using Pinterest keyword research tool

Optimization and delivery of Pinterest Ads

Rules to follow while creating Pinterest Ads

Pinterest tags: base code and event tags

Tracking conversions on Pinterest Ads

Creating amazing pins for promoted pins on Pinterest Ads

How to create promoted pins on Pinterest Ads

Pinterest audiences

Pinterest for SEO: the best driver of traffic

Introduction to Twitter Ads

How to create a Twitter ad

Twitter ad structure

Twitter campaign objectives

Twitter ad groups

Targeting and creatives on Twitter Ads

Audience features including keywords, events, and interests

Twitter cards such as website card and app card

Designing a Twitter card using Canva

Twitter analytics

Introduction to WhatsApp and why it's important to your business

Why you should definitely use WhatsApp for your business today

WhatsApp vs WhatsApp Business

How to install WhatsApp Business

Introducing WhatsApp Business interface

Adding items to WhatsApp Business catalogue

Creating WhatsApp Business profile

Business settings in WhatsApp Business

Adding email, website, and working hours in WhatsApp Business

About section in WhatsApp Business

Catalogue in WhatsApp Business

WhatsApp Business statistics

Short link in WhatsApp Business

Setting up default message in WhatsApp Business

Setting up away message, schedule, and recipients in WhatsApp Business

Setting up greeting message in WhatsApp Business

Setting up quick replies in WhatsApp Business

Using labels to organize your customers and chats

An overview on Telegram

Why you should use Telegram

Advantages of Telegram

Installing Telegram app

Telegram interface

Telegram channels

Autoplaying videos and rich media

Podcasts and quick sharing

Quiz-style polls and discussion groups

View counters and detailed statistics

Scheduled and silent messages

Pinned messages and hashtags

Subscriber privacy

Extra admins and admin signatures

Editing and deleting messages

How to create a Telegram channel

Live tasks and assignments/projects on Pinterest

Live tasks and assignments/projects on LinkedIn

Live tasks and assignments/projects on YouTube

Live tasks and assignments/projects on WhatsApp Business

Live sessions by influencers or successful social media marketing (SMM) professionals featuring inspiring case studies

Where participants can ask questions that mentors will answer

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Archana U

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Smitha Thomas

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Head PR & Corporate Com…
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Soumya PB

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Snophy Antony

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Course Schedule

Advanced Certification In Digital Marketing
  • 05 Aug, 2024 Online

Advanced Certification In Digital Marketing
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Advanced Certification In Digital Marketing
  • 04 Sep, 2024 Online

Advanced Certification In Digital Marketing
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