Introducing the Yuva Aatma Nirbhar Project, a vocational training program designed to empower people by equipping them with social media marketing skills and providing them with the training, resources, and support they need to succeed in this field.
The growth of digital marketing in recent years has created a need for skilled professionals in this field, and this project aims to provide job opportunities for the job aspirants.
About Skill up with Yuva Aatma Nirbhar (YAN)
A foundation programme aimed at empowering and equipping People of Determination with social media marketing skills by providing them with resources and support for their learning and development.
Points to be covered:
Importance and growth of Digital Marketing recently
Placement / job opportunities and how the job opportunities in this sector will support physically challenged
Project Brief
IPSR, with its track record of guiding over 100,000 candidates into IT/ITeS jobs through training, recruitment, and career guidance services, is partnering with Aster Volunteers, the global CSR activity of Aster DM Healthcare, to offer a virtual training program in social media marketing for People of Determination.
This is a virtual foundation level training program provided to physically candidates to get as strong foundation in social media marketing to develop self-sustainable skills and income. After this training, if the candidates are interested undergo full Digital Marketing training, a subsidized fee will be charged from them.The program also covers some promotional activities for IPSR which they have to do through their social media platforms.
Training & Internship in ‘Social Media and Next Generation Marketing’
Duration: 2 Months
Mode of Training: Online, Self paced learning, through an LMS platform. LMS contains tutorial videos, learning contents, tasks, assignments and quizzes. Additionally, 3 - 5 hours instructor-led online training sessions will also be provided.
Mode of Internship: Virtual, through LMS platform, Social media and online pages
Certificates: Internship Certificate and co-branded Course Certificate will be provided
Program Cost: INR 10000 + tax 100% Scholarship for eligible candidates listed by Aster Volunteers
Phase 2: Advanced Certification and Internship in Digital Marketing (SEO, SEM, CM) (with option for Google certification)
Duration: 2 to 3 Months
Mode of Training: Online, Self paced learning, through LMS platform. LMS contains tutorial videos, learning contents, tasks, assignments and quizzes. Additionally, 20 - 25 hours instructor-led online training sessions will also be provided.
Mode of Internship: Virtual, through LMS platform, Social media and online pages
Certificates: Internship Certificate and co-branded Course Certificate will be provided
Program Cost: INR 30000 15000 + tax. Additional scholarship will also be offered based on their performance (earned credit points) during Phase 1 & 2
During the internship of phase 1 & 2, the candidates will be provided with live tasks of IPSR’s social media promotions. They will also get the opportunity to earn affiliate marketing commission through promoting our products and services.
The outcome of the entire program will be equipping the learner to:
Create business growth by doing promotions through various social media platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and Telegram.
Become an Influencer / Freelance Marketer / Youtuber / Affiliate Marketer / Blogger. Create your own website for Blogging / Affiliate Marketing etc.; Monitor / do themself the digital marketing activities of their own business. Make an earning through Online, Freelance and Work from Home jobs
Apply Google Ads, Google my business, Content Marketing, Search Engine Marketing, Email Marketing. and Search Engine Optimization including the process of organically driving traffic to websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics.
Evaluate and choose appropriate web analytics tools and techniques; Launch a new, or evolve an existing, career path in Digital Marketing.
Key Takeaways
Learn and develop Social Media Marketing skills
Get hands-on experience in Affiliate Marketing
Participate in various Digital Marketing activities
Build a strong online presence and become an Influencer
Enhance income through Social Media Marketing, Affiliate Marketing, and Online Jobs
