Course Description
Are you a Social Media user? Do you love Social Channels like Facebook / Instagram? Are you planning to make a vlog? Thinking of making some pocket money through Social Media? It's the right time to convert your passion into your career. We will help you to start your Dream brand and make you a Vlogger / and an Entrepreneur in the Comfort of your home.
The Most Comprehensive, Best Social Media Course for Professionals, Freelancers, and Influencers crafted by Social Media Experts of IPSR. Social Media Marketing Professional - a 3 - 5 Weeks Social Media Marketing Certification Program with a unique Curriculum that will mould your Career / Dream and it turns into reality.
Ready to take your business / Channel viral? Harness the power of social media with our extensive social media course. Everything from Facebook to LinkedIn, and YouTube.
What you’ll learn
- To use Social Media Platforms like Facebook, Instagram, Twitter, Instagram, YouTube, Pinterest, LinkedIn, etc. for the organic promotion of any business or service.
- To identify the niche areas where you can become an influencer.
- To identify and incorporate widely used tools for the social media activities.
- To start as a freelancer.
- To promote own / ancestral business organically using Social Media.
- To become a celebrity through Social Media channels.
- Have knowledge of Various AI tools that will make Social Media Marketing Easy
Introduction to social media marketing
What is social media and the broadening scope of social media
Key components of social media marketing
Why you should incorporate social media into marketing
Why social media should be an integral part of your marketing strategy
Social media marketing lifecycle
Various trends in social media marketing
Impact of social media on SEO
26 use cases of ChatGPT for digital marketers
Learn how to create content for any business using ChatGPT
Midjourney: the AI tool that creates images for you
Prompt Engineering made simple: mastering the art of effective prompts
Predis.ai: the AI that generates social media posts and videos for you
Facebook marketing explained
Difference between a Facebook page and a Facebook profile
Creating a Facebook business page
Facebook page optimization
Facebook Meta Business Suite explained
Facebook monetization: how to make money from Facebook
Social media optimization checklist for Facebook
How to create an account on Instagram
Instagram marketing for brands and for influencers
Why Instagram marketing is important
How to choose a niche for your Instagram account
Different types of content on Instagram
What type of content to post on your Instagram page
How to get great content to post on your Instagram profile
Different ways to generate hashtags for Instagram
Shoutout for shoutout (S4S)
How to earn through shoutouts
Buying and selling of Instagram accounts
Providing Instagram account management services
Introduction to Instagram Reels
Instagram booster strategy 1: Reel Roadmap
Instagram booster strategy 2: how to make money through Instagram marketing
Instagram booster strategy 3: why your Reels are not performing
Social media optimization checklist for Instagram
How to upload a video on YouTube
How to create a channel on YouTube and channel optimization
Identifying your niche area for YouTube channel
How to make money through YouTube
Best tool for YouTube SEO
How to download copyright-free music from YouTube Audio Library
How to create timestamps and add chapters to your YouTube video
YouTube booster strategy 1: how to become an influencer on YouTube
YouTube booster strategy 2: how to make money through YouTube
Social media optimization checklist for YouTube
Introduction to Pinterest
Setting up a Pinterest business account
Enabling rich pins on Pinterest
Different types of rich pins
How to create a vertical pin for Pinterest using Canva
How to publish a pin on Pinterest
How to create a board on Pinterest
Keyword research on Pinterest
Why Pinterest SEO is important
Making your Pinterest account ready for SEO
Pinterest SEO traffic factors
Pin title, description, and URL
Board title, description, and URL
Different methods to find group boards on Pinterest
Killer email template to join group boards
Keyword optimized board names
Place to find great ideas for board titles
Best Pinterest keyword research tools
A step-by-step roadmap of ranking your pins high on Pinterest
Interesting Twitter statistics you need to know
Profiles you need to follow on Twitter as a digital marketer
Creating an account on Twitter
Setting up your profile on Twitter
Different types of tweets on Twitter
How to upload photos on Twitter
Creating multiple tweets on Twitter at a stretch
Handling multiple Twitter accounts in one browser
Twitter settings and privacy
Creating a large thumbnail on Twitter
Designing and uploading a website video card on Twitter
Creating a list on Twitter
How to get your first 100 followers
How to get Twitter traffic
Twitter tools for better marketing
Social media optimization checklist for Twitter
Benefits of LinkedIn network
Creating a LinkedIn profile
Optimizing your LinkedIn profile
What kind of profile photo you should use
What kind of background image you should use
Creating a memorable headline
Crafting an amazing summary for your LinkedIn
Recommendations in LinkedIn
Posting content on your profile
How to create an awesome company page on LinkedIn
Social media optimization checklist for LinkedIn
Social media automation tools
Live tasks and assignments/projects on Facebook
Live tasks and assignments/projects on Instagram
Live tasks and assignments/projects on Twitter
Live sessions by Influencers / SMM succeeders
You Ask Questions... Mentor Answers Them!
Introduction to Facebook Ads
The basics of Facebook Ads
Page transparency and ad library
Facebook vocabulary you need to know
Custom audience on Facebook Ads
Lookalike audience on Facebook Ads
Install the Facebook Pixel
Different ways of creating an ad on Facebook
Facebook Business Manager
Why Facebook Business Manager is important
Level 1 of Facebook Ads - Campaign
Level 2 of Facebook Ads - Ad Set
Level 3 of Facebook Ads - Ad
Types of Facebook campaigns
Creating a traffic campaign ad
Facebook Audience Insights tool
How to refer to Facebook Ads for better ad creation
Things to consider before creating an ad
Where to find free images for your Facebook Ads
Checklist for creating Facebook Ads
Different ways to create LinkedIn Ads
Creating a LinkedIn Ad account
Creating LinkedIn campaign groups
Creating LinkedIn campaigns
Campaign objective selection: awareness, consideration, conversions
Target audience selection using templates and manually
Audience attributes and matched audiences
Different types of LinkedIn ad formats
Ad budget, schedule, and bid types
How to add a payment option to LinkedIn Ad account
Different options to install LinkedIn Insight Tags
Creating audience on LinkedIn: uploading contacts, retargeting by website, lookalike audience
Checklist for creating LinkedIn Ads
Introduction to Instagram Ads
Why advertise on Instagram
Instagram Ads vs Facebook Ads
Types of Instagram Ads including photo ads, shopping ads, video ads, carousel ads, and Stories ads
Native stories carousel ads and expandable stories carousel ads
Interactive ads and collection ads
Best practices for Instagram Ads
Creating Instagram Ads through Facebook Ads Manager
Creating Instagram Ads without Facebook
Introduction to YouTube Ads
Different types of ads on YouTube including TrueView Discovery Ads, pre-roll ads, bumper ads, paid YouTube video ads via Google Ads
YouTube channel and Google Ads account linking
Campaign goals and campaign type
Creating skippable video ads
Different inventory types and which one to select
Excluded types and labels
Ad extensions like sitelink extensions
Frequency capping for impression and view frequency
Demographics and audiences targeting
Keywords, topics, and placements targeting
Creating a YouTube ad with the lowest budget possible
YouTube optimization checklist
YouTube booster session: how to make money through YouTube
Pinterest Ads introduction
Examples of Pinterest Ads
Features of Pinterest Business Account
How to create an ad on Pinterest
Selecting the objective of your ad campaign
Targeting audience for ads
Using Pinterest keyword research tool
Optimization and delivery of Pinterest Ads
Rules to follow while creating Pinterest Ads
Pinterest tags: base code and event tags
Tracking conversions on Pinterest Ads
Creating amazing pins for promoted pins on Pinterest Ads
How to create promoted pins on Pinterest Ads
Pinterest for SEO: the best driver of traffic
Introduction to Twitter Ads
How to create a Twitter ad
Twitter campaign objectives
Targeting and creatives on Twitter Ads
Audience features including keywords, events, and interests
Twitter cards such as website card and app card
Designing a Twitter card using Canva
Introduction to WhatsApp and why it's important to your business
Why you should definitely use WhatsApp for your business today
WhatsApp vs WhatsApp Business
How to install WhatsApp Business
Introducing WhatsApp Business interface
Adding items to WhatsApp Business catalogue
Creating WhatsApp Business profile
Business settings in WhatsApp Business
Adding email, website, and working hours in WhatsApp Business
About section in WhatsApp Business
Catalogue in WhatsApp Business
WhatsApp Business statistics
Short link in WhatsApp Business
Setting up default message in WhatsApp Business
Setting up away message, schedule, and recipients in WhatsApp Business
Setting up greeting message in WhatsApp Business
Setting up quick replies in WhatsApp Business
Using labels to organize your customers and chats
Why you should use Telegram
Autoplaying videos and rich media
Podcasts and quick sharing
Quiz-style polls and discussion groups
View counters and detailed statistics
Scheduled and silent messages
Pinned messages and hashtags
Extra admins and admin signatures
Editing and deleting messages
How to create a Telegram channel
Live tasks and assignments/projects on Pinterest
Live tasks and assignments/projects on LinkedIn
Live tasks and assignments/projects on YouTube
Live tasks and assignments/projects on WhatsApp Business
Live sessions by influencers or successful social media marketing (SMM) professionals featuring inspiring case studies
Where participants can ask questions that mentors will answer
Our Student Reviews
4.5
(Based on todays review)
Louis Ferguson
1 days ago
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Frequently Asked Questions
This advanced program is ideal for marketing professionals or business owners with a solid foundation in social media marketing who want to take their skills to the next level.
A basic understanding of social media platforms and prior experience in digital marketing is recommended but not mandatory.
The course covers advanced social media strategies, platform-specific tactics for Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, social media analytics, paid ad campaigns, and influencer marketing. Topics include advanced social media advertising techniques like audience targeting and campaign optimization, and leveraging social media data analytics for insights and measurement.
The Advanced Certification in Social Media Marketing will cover major platforms like Facebook, Instagram, Twitter, LinkedIn, Threads, Pinterest, and YouTube, and may also delve into emerging platforms depending on industry relevance.
We offer a structured program with expert instructors who guide your learning journey. Depending on the program format, there may also be self-paced elements for flexibility.
You'll have access to our experienced instructors and a dedicated support team throughout the program to answer questions and guide your progress.
This advanced certification demonstrates your expertise and sets you apart from other social media marketing professionals, opening doors to career advancement and leadership roles.
5hr
2hr