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At the second Annual Pinterest Creators Festival, Pinterest has unveiled the new Features, whose global activation begins with Jennifer Lopez, Megan Thee Stallion, and Storm Reid. These new updates give a new experience to the creators and pinners. Also, it inspires creators to make the best content to drive engagement and get paid. The new features offer new ways for Pinners to watch and shop Creator content.

The launched features are: 

Watch Tab

The feature update is the Watch Tab. When a user searches for Ideas or Inspirational Content, Pinterest has two options in its home feed: ‘browse’ and ‘watch’.The new “Watch” tab is a fullscreen feed of Idea Pins users can scroll through and engage with new content from creators. It shows the best Idea Pins pertinent to a Pinner’s preferences and inclinations. The “Browse” tab is an evolution of Pinterest’s traditional inspiration feed.

Takes

The update ‘Takes’ will not only make everyone a creator, but also enable meaningful ‘engagement’ on Pinterest. Pinterest with this update is giving people a new way to respond to creators’ ideas and their idea pins.  ‘Takes’ is designed as an inspiration for Pinners to try out something new. Creators can feature the top ‘takes’ from the pinners. This feature is available on both iOS and Android for pinners and creators globally. 

Creator Rewards

Pinterest has additionally carried out Creators Rewards, its very first monetization program for creators. This is Pinterest’s latest venture to pay creators to share their passions and inspire engagement through their content. Access to it is available from the US via a new Global Creator Hub, where the creators can manage their Pinterest presence with tools, tips, and insights. Pinterest is investing $ 20 million to support Creators.

In April, Pinterest dispatched its first Creator Fund in the US, a program that advances makers from oppressed networks through financial and educational support. In July, the organization introduced more ways for makers to bring in cash on Pinterest, enabling them to make their Idea Pins shoppable, procure commissions through affiliate links, and cooperate with brands on sponsored content.

Pinterest is likewise adding a new ‘Profiles’ tab in its search results to better showcase individual creators in key verticals.

AR Beauty Try-On

Pinterest keeps on making Idea Pins more shoppable, presently integrating them with AR Try on, its Augmented reality beauty tries on. This new capacity permits creators to label their Idea Pins with a new Try-on sticker to add lip items, engaging Pinners to try on and shop directly from the Idea Pin. The ‘shop similar’ feature permits Pinners the ability to shop what they see. With this, Pinterest is empowering visual hunt on video content for the first time.

Create Your Take

Pinterest starts off its worldwide “Create Your Take” initiation, including celebrities like Jennifer Lopez, Megan Thee Stallion, Storm Reid, and more to additionally inspire Pinners and creators to make an action on the inspiration they find. Every outstanding maker will share a motivating Idea Pin, empowering Pinners to expand on that thought and share their own take. The activation will be carried out between October 2021 and March 2022 in the US, Canada, UK, Australia, Germany, and France.

Creator Originals

This is Pinterest’s first original content series ever. Pinterest is introducing Creator Originals, a new content series highlighting more than 100 creators across 10 countries who address the best of Pinterest. Until January 2022, every creator will deliver a series of unique Idea Pins on a particular subject intended to educate and inspire Pinners. Pinners can find the new original programming in the Daily Inspiration section on the search tab.