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BY : Amritha Ramesh 0 comment

New Monetization Option for Creators in Facebook

Content creators build probably the strongest networks on Facebook – from Groups composed of eager fans to video series that create loyal followings in Watch. Facebook is now focused on supporting the diverse community of creators who share unique, engaging content that the audience love and seeks out, one of the numerous income streams, or a lifesaver that’s kept their business afloat during the pandemic. Facebook has acquainted a scope of tools that assist them to draw in their fans, deal with their quality and build a business.


Acquire income from the short videos: Making it workable for content creators to monetize all video types and testing sticker advertisements in Stories. 

Monetization for more content creators: Monetization for more content creators: More video creates can join the program by updating our in-stream ad qualification, by giving access to in-stream ads for Live and paid online events.

Speeding up fan support: Making it simpler for content creators to gain access to fan support through free Stars giveaways to viewers.




This new announcement from Facebook can squeeze TikTok, which is as yet chipping away at its own income share programs. 

From Live to short and long, content creators share a diverse blend of recordings on Facebook. Since launching in-stream ads, they’ve extended the configuration to incorporate pre, mid, post-roll, and image ads, and formats explicit to Live. 

Video creators would now earn money from videos that are one minute long, with an insignificantly interruptive advertisement running at 30 seconds. . For videos three minutes or more, an ad can be shown for  45 seconds. Previously just three-moment or longer videos could only monetize with in-stream ads, with an ad shown not more than 1 moment.

Since Facebook has extended the kinds of videos that can monetize, they’re updating the eligibility criteria so that more content creators can monetize their videos with in-stream ads. To join our in-stream ad for video-on-demand program, Pages should now have: 


  • 600,000 total minutes viewed from any combination of video uploads – on-demand, Live, and beforehand Live – in the recent 60 days.
  • Five or more active video uploads or previous Live recordings. Videos should be published, not deleted, and agreeable with our Content Monetization Policies. 





The past requirements just considered in any three-minute-long on-demand videos. This updated criterion helps video creators who primarily make Live and short-structure. While ads can be an extraordinary way to monetize live streams, the underlying commitment of Live additionally lends itself well to earning money with Stars. With an emphasis on rewarding fan loyalty, we’ve seen Stars amplify the bond between content creators and their group of fans. In the last six months, people sent video and gaming creators a normal of 1 billion Stars each month, equivalent to $10 million USD each month.Today Facebook is contributing $7 million throughout the following few months in consumer education and adoption via free Stars. During certain Star-enabled live streams, a few people will see an offer to claim free Stars that they can send at their caution to their preferred content creators to support their visibility and connection with the creator and add to the creator’s income.  




They’ve likewise acquainted a few enhancements with Stars. Besides badges Stars, senders as of now get, now comments sent with Stars visibly stand out and are pinned inside the Live player where other watchers can see them. We’re additionally introducing virtual gifts that people can send content creators. 


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