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BY : Arya Manikandan 0 comment

Linkedin Up to 722 Million Members ‘Record Engagement’

Linkedin was founded in 2002 and it was bought by Microsoft in 2016.  Linkedin is an online service that operates through both websites and mobile apps and provides employment opportunities to people all around the world. The platform is used for professional networking and allows people who are looking for jobs to post their CVs and for employers to post about different job openings. The online service has helped many all across the world. Now 722 million professionals are looking to connect, learn And find new opportunities On Linkedin.  

 As more people look to work during the COVID -19 Pandemic, it is a bit surprising that LinkedIn has seen an increase in its use, as the parent company Microsoft reported that LinkedIn saw a ‘record level of engagement’  with more than 31% in the past few months. LinkedIn is also seeing growth in its ads sale and it’s up to date with the usual trend. Microsoft reported in January 2020 that LinkedIn is now up to 722 million members worldwide, up from 675 million. People use LinkedIn for two main reasons to expand their professional skills and to look for career moves. Compared to the previous years, 2020 saw a 16% increase in revenue for LinkedIn, according to the press release from Microsoft. It’s worth stating that in July LinkedIn decreased 6% of the global workforce or about 960 roles in the global sales and talent acquisition companies. Thanks to the decrease in activity after the covid -19. Linkedin clarified at the time that fewer companies in the past can employ the same amount. The demand was just not enough for normal operation in this part.



Covid cannot be given all the credit for begging more people to the platform, Microsoft made an effort to bring more members on a conscious level. Linkedin had potentially made an effort to bring more members and a conscious level. Linkedin had a potentially serious image problem until the new look arrived earlier this year. Now it is brighter, and even having some white space is a big deal for a website that was previously, at its brightest, dark blue. This has made a difference, says Microsoft. Within the most recent period, LinkedIn has launched a range of new features, including the My Company tab on LinkedIn company pages, which enables businesses to facilitate direct sharing of business-relevant posts and new profile features, including video cover stories and creator mode. Linkedin has an amazing ad service and it’s highly targeted perhaps more than Facebook (within Linkedin’s limited market of course ) and that means there is plenty of potential here to make some good use.


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