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Have you noticed the blue checker that appears alongside the brand name?  You may have come across a brand with similar names and took time to identify the actual brand account. It is where the verification badge comes into play.

Verification badge for Instagram, introduced in 2018, represents the authenticity of the brand account, promotes exclusivity, and discourages people from impersonating accounts. A credible account brings in more customers, resulting in increased engagement and loyalty to the brand. Only popularly searched for brands or persons requires a verification badge and not necessary for accounts created out of general interests.  Applying for verification on Instagram is relatively simple. However, the process determines whether accounts require verifying or not.

Before submitting on the request page, you must agree to the Terms of Use and Community Guidelines, plus, the brand account should follow the criteria given below :

• The Instagram account should be a registered business, public figure, or influencer. 
• Each brand can have only one business account with an exception to language-specific accounts.
• The type of IG account should be public, must have a complete bio, profile photo, and a minimum of one post. The profile should not have any “add me” links to other social media services.
• The IG account must be of a popular, highly searched-for person, brand, or entity.

The steps for applying for the IG verification process :

1. Select the hamburger icon on the top right corner of your Business Instagram page. Click on settings. 

2.Select Account, then click on the Request Verification link.

3.A request form for Instagram Verification appears. Enter legal name, full name, known as, and category.

4.Submit an official photo ID for verification.

5.Click Send. 

The IG team will review the application form and leave feedback in the notification tab. For rejected requests, you can reapply for a review process in the next 30 days. The screenshot of the accepted or rejected feedback shown below :

Accepted 

Rejected

It is possible to remove verified badges, in case of any misleading or false information, or on conditions mentioned below:

• Advertise, transfer or sell your verified badge. 
• Promoting other services using your profile picture, bio, or name
• Attempt to verify the brand through a third party.

You can maintain the authenticity of your brand, even if it is not verified, by linking the Instagram account with other platforms such as websites, Linked In, Twitter, and others.