Free Certifications for Digital Marketing in 2021

01 May

BY : Amritha Ramesh 0 comment

To keep up with the latest trends in Digital Marketing, it’s important to continue learning new things. There are so many advanced courses and certifications available online. A significant number of these courses and certifications are a boon for digital marketers who are hoping to excel in this constantly evolving digital world. These certifications will give you an edge over other candidates while the recruitment process and ensure you a leading candidate for that position. Here are some of the Free best Digital marketing certification programs you ought to explore to improve your credibility and Knowledge in digital marketing.

1.The Fundamentals of Digital Marketing from Digital Garage

Become an expert in digital marketing with this free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules in total, all made by Google experts, packed full of practical activities and real-time examples to help you.

26 Modules
40 Hours
For Beginners
Self-paced learning modules
Video Tutorials
Unlimited access
Recognized Certificate

How to get Certified?

1.Go to The Fundamentals of Digital Marketing from Digital Garage

2.Click the “Start Course” button

3.You can create your account by creating an email and password or register with your Google account

4.Then you can continue with your course

2.Google Analytics for beginners from Google Analytics Academy

Google Analytics for Beginners guides new users on how to create an analytics account, implement tracking code, and set up data filters. You’ll figure out how to explore the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will likewise exhibit how to analyze Audience, Acquisition, and Behavior reports, and set up goals, and tracking the campaigns.

4 Units with 17 lessons
For Beginners
Self-paced learning modules
Video Tutorials
Unlimited access
Recognized Certificate

How to get Certified?

1.Go to Google Analytics for beginners from Google Analytics Academy

2.Click the “Register” button in the right-hand corner

3.Then you can sign in with your Google account

4.Then you can continue with your course

3.Advanced Google Analytics from Google Analytics Academy

Advanced Google Analytics walks you through how data gets collected and processed into comprehensible reports. You’ll figure out how to utilize configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that is explicit to your business. The course will likewise exhibit more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, just as showcasing techniques like remarketing and Dynamic Remarketing that show ads to customers who have visited your site.

4 Units with 18 lessons
For Advanced Certification
Self-paced learning modules
Video Tutorials
Unlimited access
Recognized Certificate

How to get Certified?

1.Go to Advanced Google Analytics from Google Analytics Academy

2.Click the “Register” button in the right-hand corner

3.Then you can sign in with your Google account

4.Then you can continue with your course

4.Google Ads Display Certification by Google

Google Ads Display Certification validates your mastery of utilizing Google Display to convey results that take full advantage of your display advertising investment. Certified users will exhibit their ability to create successful Display strategies and campaigns that achieve specific marketing goals.

By achieving the Google Ads Display Certification, Google perceives your ability to:

Interpret a vision for internet marketing into a lucid digital marketing strategy
Build up a Google Display strategy with more extensive organization promotion plans
Create a plan to increase awareness, thought, activity and maintenance using Google Display
Build up a plan to reach new and existing customers with Google Display Audiences
Ensure the Display marketing plan is in alignment with a digital marketing budget

How to get Certified?

1.Go to Google Ads Display Certification by Google

2.Scroll down the page and click the “get started” button

3.Click “Sign in with Google”

4.Then you can continue with your course

5. Google Ads Search Certification by Google

Google Ads Search Certification shows your mastery of building and improving Google Search campaigns. Certified users will display the ability to use automated solutions like Smart Bidding and Audience Solutions to help campaign performance for specific marketing objectives.

By achieving the Google Ads Search Certification, Google perceives your ability to:

Interpret a vision for internet marketing into a lucid digital marketing strategy
Build up a Google Search strategy with more extensive organization promotion plans
Create a plan to build leads, sales, or web traffic using Google Search
Build up a plan to reach new and existing customers with Google Search Audiences
Ensure the Search marketing plan is in alignment with a digital marketing budget

How to get Certified?

1.Go to Google Ads Search Certification by Google

2.Scroll down the page and click the “get started” button

3.Click “Sign in with Google”

4.Then you can continue with your course

6.Google Ads Video Certification by Google

Google Ads Search Certification showcases your capacity to get results from YouTube and Google Video advertising solutions. Certified users will exhibit comprehension of how to narrate successful stories on YouTube to arrive at potential customers along with the whole purchase journey at scale.

By achieving the Google Ads Video Certification, Google perceives your ability to:

Learn how YouTube’s value for creators, users, and advertisers can drive brand performance
Learn how to use YouTube audiences to reach more relevant ads to your consumers at each phase of their journey
Build up a strategy that successfully utilizes YouTube video formats to develop awareness, increase consideration, and drive activity
Fuse creative techniques for narrating successful brand stories on YouTube to catch your audience’s attention
Use YouTube to drive direct feedback

How to get Certified?

1.Go to Google Ads Video Certification by Google

2.Scroll down the page and click the “get started” button

3.Click “Sign in with Google”

4;Then you can continue with your course

7.Shopping Ads Certification by Google

Shopping Ads Certification approves your capability with utilizing and enhancing Shopping ads. Certified users will likewise exhibit knowledge on the most proficient method to create and optimize Shopping campaigns that maximize reach and conversions.

By achieving the Shopping Ads Certification, Google perceives your ability to:

Learn how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet your marketing objectives
Utilize Local Inventory and Local Catalog ads to drive on the web and in-store traffic
Figure out how Google solutions help associate retailers with customers and boost business
Find how Showcase Shopping ads influence consumers toward the beginning of their purchase journey

How to get Certified?

1.Go to Shopping Ads Certification by Google

2.Scroll down the page and click the “get started” button

3.Click “Sign in with Google”

4.Then you can continue with your course

8.Inbound Marketing by Hubspot Academy

Learn inbound marketing methods that range from content creation to social media promotion to converting and sustaining leads and beyond. By the end of this certification course, you’ll be well en route to building your inbound marketing strategy.

Who is this for?

Inbound Professionals
Marketers

What you’ll learn:

Find more about inbound marketing techniques
Develop an understanding of core tactics of inbound marketing
Advance your skills as an inbound marketer

Course Details:

8 lessons
34 videos
8 quizzes
4:12 hours

How to get Certified?

1.Go to Inbound Marketing by Hubspot Academy

2.Click “Sign up with Google” or fill out your details and click “Start Course”

3.Then you can continue with your course

9.Google Ads Measurement Certification from Google

Measurement Certification Show your capacity to quantify and enhance digital ad performance utilizing Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can transform key bits of knowledge right into it to improve Google Ads performance and make an impact on their business.

By achieving the Measurement Certification, Google perceives your ability to:

Interpret your marketing objectives into measurable actions
Set up tracking to adequately measure sales, app downloads/installs, as well as leads
Learn how to analyze and act on insights from your conversion tracking data
Pick the correct attribution model for your business goals

How to get Certified?

1.Go to Google Ads Measurement Certification by Google

2.Scroll down the page and click the “get started” button

3.Click “Sign in with Google”

4.Then you can continue with your course

10. Google Ads Apps Certification by Google

Google Ads Apps Certification shows your proficiency in managing Google App campaigns to deliver business impact. Certified users will show they understand the basics of campaign creation and advanced optimization strategies.

By achieving the Google Ads Apps Certification, Google perceives your ability to:

Clarify how App campaigns drive marketing success by enabling user discovery and engagement
Create an App campaign to meet a particular marketing goal
Elevate the performance of an App campaign with advanced strategies for the campaign, innovative and measurement excellence
Improve app quality and discoverability

How to get Certified?

1.Go to Google Ads Apps Certification by Google

2.Scroll down the page and click the “get started” button

3.Click “Login to launch”

4.Click “Sign in with Google”

5.Then you can continue with your course

11.Search Ads 360 Certification Exam

Google Marketing Platform Product Certifications recognize qualified users who show the capacity to perform critical assignments and workflows with Platform products. The certification exams are intended for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria lined up with critical job tasks. The certificate exams are not suggested for users who don’t have direct product experience.

About this exam

The Search Ads 360 Certification exam involves setting up Search campaigns across various search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact, and optimizing campaigns for improved performance.

This exam tests information across a wide range of topics related to automation, attribution, reporting, and conversion measurement. Users finishing this exam ought to have an understanding of the paid search industry and how Search Ads 360 can be utilized to manage campaigns from one interface.

The knowledge tested in this test typically lines up with the following roles:

Paid Search Director
Paid Search Manager
Paid Search Supervisor
Paid Search Analyst

How to get Certified?

1.Go to Search Ads 360 Certification Exam

2.Scroll down the page and click the “get started” button

3.Click “Sign in with Google”

4.Then you can continue with your course

12.Campain Manager Certification from Google

Google Marketing Platform Product Certifications recognize qualified users who exhibit the ability to perform critical tasks and workflows with Platform products. The certification exams are intended for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not suggested for users who don’t have product experience.

About this exam

The Campaign Manager Certification exam covers planning, executing, reporting, and troubleshooting reservation purchases while working across partners. It additionally assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

Users finishing this test exam should be experienced users of Campaign Manager. This exam covers broad product use from trafficking to reporting. Particular roles (like Agency Planners) may not be very much aligned to the broad knowledge tested by this exam.

The knowledge tested in this test typically lines up with the following roles:

Trafficker
Analyst

How to get Certified?

1.Go to Campain Manager Certification from Google

2.Scroll down the page and click the “get started” button

3.Click “Sign in with Google”

4.Then you can continue with your course

13.Content Marketing Certification from Hubspot

Who is this for?

Marketing Professionals
Inbound Professionals
Content Producers

What you’ll learn:

Get familiar with a content creation system for delivering viable content on a reliable premise
Create and repurpose content that both users and search engines will adore
Become a stronger, leaner, and more strategic content marketer

Course Details:

12 lessons
56 videos
11 quizzes
6:20 hours

How to get Certified?

1.Go to Content Marketing Certification from Hubspot

2.Click “Sign up with Google” or fill out your details and click “Start Course”

3.Then you can continue with your course

14.Social Media Marketing Certification from Hubspot

Join HubSpot Academy and put resources into your business’ development and your career by figuring out how to: build a successful social media strategy, set up friendly tuning in and moderation, create social content, extend your reach, dominate in digital advertising, measure ROI, and that’s only the tip of the iceberg.

Who is this for?

Social Media Marketers
Marketing Managers
Aspiring Marketers

What you’ll learn:

Build up an engaging and compelling social media methodology for your business
Build an inbound social media strategy that pleases your clients and grows your bottom line
Influence the power of online media to transform your business and your profession

Course Details:

8 lessons
40 videos
29 quizzes
4:15 hours

How to get Certified?

1.Go to Social Media Marketing Certification from Hubspot

2.Click “Sign up with Google” or fill out your details and click “Start Course”

3.Then you can continue with your course

15.Digital Advertising Certification from Hubspot

In this certification course, you’ll learn all you require to create a client-driven advertising strategy, including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic reporting, and that’s just the beginning.

Who is this for?

Early learners who are keen on the subject of digital advertising and want to develop skills in this field.
Advertising and marketing professionals need to learn new promotion strategies and refine their current skill sets.
Leaders who need to reexamine their organization’s promotion strategy or build another one that lines up with the inbound methodology.

What you’ll learn:

Advertise at each phase of the buyer’s journey
Create digital advertising campaigns that convert
Assess the performance of your digital advertising strategy

Course Details:

10 lessons
34 videos
10 quizzes
3:01 hours

How to get Certified?

1.Go to Digital Advertising Certification from Hubspot

2.Click “Sign up with Google” or fill out your details and click “Start Course”

3.Then you can continue with your course

15. Email Marketing Certification from Hubspot

This email marketing course will show you how to make an email marketing strategy that develops your business, and your profession. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll figure out how to build an email marketing strategy that is human and supportive and builds trust with your contacts. Toward the finish of this course, apply what you’ve realized with the email marketing tools that come free in your account.

What you’ll learn:

Master the fundamentals of email marketing
Apply what you learned with HubSpot’s free email marketing tool
Invest in yourself and your career by learning one of the most in-demand skills in digital marketing

Course Details:

9 lessons
28 videos
9 quizzes
3:18 hours

How to get Certified?

1.Go to Email Marketing Certification from Hubspot

2.Click “Sign up with Google” or fill out your details and click “Start Course”

3.Then you can continue with your course

16.Youtube Certification from Youtube

This Certified Program is focused on teaching all creators and clients on the platform. Tutorials provide you with the latest best practices as well as advanced industry-level knowledge. There are three separate courses to browse, including channel growth, content ownership, and resource monetization.

Certifications are only available for qualified YouTube and Google Advertising partners. When qualification requirements are met, and you are accepted into YouTube Certified, you can feel free to finish the program as a Google partner.

How to get Certified?

1.Go to Youtube Certification from Youtube

2.Check if you are eligible and follow the instructions to get certified

17.Semrush SEO Toolkit Certification from Semrush

Test your knowledge of the Semrush toolkit and earn your free Semrush certification. We test you on all aspects of our Semrush Toolkit course, covering research, building campaigns, and measuring success.

What will you be tested on?

How to do initial research for your SEO campaign with the help of Semrush
How to efficiently manage your SEO campaigns with the help of Semrush
How to track your efforts and adjust your strategy if necessary using Semrush tools

Who is this exam for?

This exam is for SEO specialists with a knowledge of Semrush who want to check and document their skills in Semrush tools.

How to get Certified?

1.Go to Semrush SEO Toolkit Certification from Semrush

2.Click “Enroll for Free”

3.Create an account by Registering

4.Then you can continue with your course

18. Microsoft Advertising certification from Microsoft

If you’re a business leader who remains on top of things. Now take that strategy even further as a Microsoft Advertising Certified Professional. This program shows you the best way to get the most of your ad spend, so you acquire from your advertising dollars. Best of all, our courses and exam are free.