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BY : Ashitha Karyatt 0 comment

Facebook’s Audience Connection Tips in Latest “Social Skills” Video.


Here we will discuss a video series on Facebook that was launched recently. It is called social Skills. This video is mainly aimed at social media managers. Social media managers mainly need skills to focus on their insights and evaluate their promotional performance.  In this series, each video includes a real-world insight. That is, how Facebook tools are utilized by business managers to boost their brands. These videos also include great points that are useful for social media managers. The third video in this series gives some tips for learning from the audience, and we can adapt it with the help of the exotica eyewear brand, i.e. personal.

Key tips by The Persol Team:


Paid Content Balance and Organic Content Balance                     

 The Persol team combines paid and organic content to get maximum reach. Persol’s team aimed to maximize social media engagement and to specialize in more native content. So they focus on paid approach, through which they will amplify selected messages to spice up the brand’s presence.

‘”‘With organic, we might wish to interact with the community and enter deep into the conversation with them. Then, we use paid media to amplify our strongest content, show the merchandise upfront, and ultimately reach new audiences supported interests.’”

Persol specifies in either instance, it’s critical to remain authentic to the value of your brand, to build your community.

Identification of Community



Persol specifies understanding your brand community is the main key that can utilize influencers’ content as well. This will help to increase the bonds between brands. So it can also help to maximize engagement in messaging. Persol also specifies different platforms dedicated approaches

“Demographically speaking, our Facebook audience is slightly older, and they’ve been big fans of the merchandise for an extended time. We receive very specific and detailed questions and prefer private messages. With Instagram, our audience is a bit younger, and they love to interact with the brand in the comments or Stories.”       

So better to focus on key elements of each platform we can reach a better connection with brand communities.

Focus on a Community



Persol explains that brands must hear what their customers are saying, and adapt accordingly. Persol tells increasing community interaction  we should engage with customers as much as possible and understand customer preferences

That’s the sweetness of social media –you don’t need to wait for people to return to you and tell you their stories, you can ask them. You will ask them with an open question in your story, or simply telling them ‘which one does one  prefer?’ That’s learning from your customers, that’s learning from your audience, and you  will roll in the hay a day.”

Listening to our community gives us more angles for valuable stories that can further align with community interests.

List of Authors

Intern, IPSR Solutions Limited.

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