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BY : Vidyesh S 0 comment



The traditional media in India is slowly stepping aside for the growth of digital marketing, making it the mainstream mode of marketing. It is well known that marketing in India was mainly driven by traditional marketing methods up until 2010. Most of the businesses were unwilling to give up on these traditional practices that they were so used to perform since the past few decades. But the introduction of digital marketing has made a change in this field and reframed how marketing itself is performed. As the population started to realize the strengths of digital marketing it led to a certain increase in the opportunities of digital marketing. These advancements in career opportunities have also led to the establishment of many digital marketing institutions.

Nowadays it has come to the point where having a digital marketing department or maintaining a proper digital presence as a mandatory move for Indian businesses who wish not to miss out on their customers.

Careers and opportunities in digital marketing would be the talk for years to come as it is considered one of the most booming career options of 2019. Career opportunities in digital marketing have already started increasing in huge numbers by the companies in India.

Why is digital marketing a big deal?

It is expected that by 2022 the majority of the companies will have an online presence. And as the Indian markets are growing at a faster pace, digital marketing opportunities also tend to scale up India’s economic expansion.

Why digital marketing is getting stronger?

  1. It has leveled the online playing field for small to big companies alike
  2. it is far more cost-effective
  3. it increases the number of conversions
  4. it generates more revenue
  5. It increases the interaction with the target audience
  6. it is more mobile friendly and reaches mobile devices more effectively
  7. increases your brand reputation

The Business Standard has reported a statement made by Economic Affairs Secretary of India Subhash Chandra Garg, who has optimistically mentioned that India’s digital economy would reach $1 trillion by 2022. He only so expresses hope that by 2030 the Indian digital economy would be half of the total economy. The widening growth opportunities are expected to generate more than 20 Lakhs jobs by 2020 in the digital marketing industry in India.

Scope in digital marketing in India

India is one of the largest populated countries in the world. And it has also one of the largest economies in the world as well. The country is becoming more digital involved by conducting an increased number of online transactions and the online marketing platform has become a vital part of Indian society and economy. Be it buying products, content, designs, information or in the marketing, it creates a great platform for digital marketing which in turn, creates more career opportunities in India.

Internet And Mobile Association Of India (IAMAI) predicted that by June 2018, the number of internet users in India will become 500 million. This Increases the scope of digital marketing in future. About 25 to 40% of the marketing performed in India indicates that a lot of businesses rely on digital marketing. And 42% of brands in India today opt for social media marketing as their prime digital marketing platform. It is expected that 90% of businesses will rely on digital marketing in India in the coming years. After the UK and the USA,  India deals with the largest online shopping deals in e-commerce businesses. This indicates a giant leap in the scope of digital marketing in the future. The Indian Express reports that like 2022, there is going to be a tremendous demand for digital marketers in India.

Career opportunities in digital marketing

Even though there are many job opportunities in Digital Marketing, the major roles of it can be listed into four categories:

  1. Designing Marketing Campaigns
  2. Supplying Right Content For The Organization
  3. Engaging People Through Social Media
  4. Monitoring Visitors Flow On The Website

You can land a position in Digital Marketing if you have enthusiasm and creativity. A few of the numerous forthcoming professions in Digital Marketing are:

  • Digital Marketing Consultant
  • Content Marketing Executive
  • Content Writer
  • Inbound Marketer
  • Social Media Marketing Expert
  • Search Engine Marketer
  • SEO Executive
  • Conversion Rate Optimizer
  • Copywriters
  • Web Analytics Executive
  • Email Marketer

Digital marketing goals employ strategies like PPC (Pay Per Click), SEO (Search Engine Optimization) and SMM (Social Media Marketing) to ensure the flow of traffic to company’s website and also increase the awareness of the products and services. Statistica.com reports that India will have 511.8 million internet users by 2022. The Digital India campaign has also been adding to the implementation of digitization in businesses across the country and has opened a new horizon for digital marketing in India.

Want to Learn Digital Marketing?

If you aspire to become a digital marketing expert, the best way for you to do so is by practice. Most of the digital marketing institutions provide courses which lets you learn the theory just like any other subjects that you study in school. It is like trying to learn to drive a car by reading. But in this field, it won’t be as valuable as the hands-on experience which will require to understand the working of each and every platform. Therefore, it has been a top priority for us to create an atmosphere which would resemble the activities of a digital marketing professional in an actual company to prepare students for the real world.

Unlike other digital marketing institutions,  ours is a 19- years old reputed IT company with branches across Kerala and in the UK with clients across the globe, which provides an excellent opportunity for our digital marketing students to perform digital marketing tasks as interns after the training we provide.

As IPSR already has a well established digital marketing department, it is easier for us to provide exposure to the students in current activities that are happening in the digital marketing industry. So if you finish your course with us, you will be completing a course and simultaneously collecting a work experience certificate as an intern with more than five certifications, including Google Analytics, Google ADs, and Basic HTML. The training is provided in both online and classroom modes which allow students to learn at their own pace making it appealing to those who are currently studying, working or running a business.

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Senior Executive - Digital Marketing
IPSR Solutions Ltd.

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